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Pelzer, Elena:
Conjoint-Analysen in der Medienwahl.
[2018]
Author
Hofer, Matthias (1)
Koch, Thomas (1)
Pelzer, Elena (1)
Podschuweit, Nicole (1)
Wilhelm, Claudia (1)
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analysis
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communication studies
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consumer behaviour
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decision
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media content
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media preference
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media use
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media use motive
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political sciences
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selective media exposure
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survey
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situation report
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2018
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german
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